Top 10 best SEO tool for Beginners in 2024

Top 10 best SEO tool for Beginners in 2024

SEO stands for "Search Engine Optimization". It's the practice of improving the quantity and quality of traffic to a website from organic search engine results. This is achieved by optimizing various on-page and off-page factors such as the website's content, structure, keywords, backlinks, and user experience to make it more visible and relevant to search engines like Google, Bing, and Yahoo. The ultimate goal of SEO is to increase the website's visibility and ranking in search engine results pages (SERPs), which can lead to more traffic, leads, and conversions for businesses.

BEST SEO TOOLS FOR BEGINNERS IN 2024

SEO is an ever-evolving field that requires continuous effort, monitoring, and adaptation to keep up with the latest trends and algorithm updates. However in this process we need many tools to observe all these factors to improve our overall SEO in our site. So we need to use the best seo tool so that all these processes will become easier for us. If you are looking for the best SEO tool in 2024, you are in the right place. Here we discuss the top 10 best SEO tools in 2024 for beginners.

Top 10 best SEO tool in 2024 for beginners 

SEO is the most important factor for all online businesses to achieve their ultimate goal. Due to competition in the online market, we need to be careful about our SEO to beat our competitors. But in this process we need a proper SEO tool, so that we can observe our Online site and our competitor and can do better SEO to get proper results. 

As of 2024, here are the top 10 best SEO tools for beginners with there pro and cons. 

Google Analytics - This is a free tool that provides detailed insights about your website traffic, including where visitors come from, which pages they visit, and how long they stay on your site.

Google Analytics is a widely used web analytics tool that provides valuable insights into website traffic, user behavior, and marketing performance. Some of its pros and cons:

Pros:

• Free to use - Google Analytics is free to use for everyone, making it accessible to small and large businesses alike.
• Comprehensive data - It provides a wealth of data on website traffic, user behavior, demographics, interests, and more.
• Customizable reports - You can create custom reports and dashboards to track specific metrics and goals.
• Integrations - It can be integrated with other Google tools such as Google Ads, Google Search Console, and Google Tag Manager for a more comprehensive view of your online presence.
• Real-time tracking - You can see the number of active visitors, their location, and the pages they are currently viewing in real-time.

Cons:

• Data accuracy - Google Analytics relies on JavaScript tracking, which can sometimes lead to discrepancies in data accuracy, especially when users have disabled JavaScript or use ad blockers.
• Data privacy - Google Analytics collects personal data from website visitors, which may raise privacy concerns and require businesses to comply with data protection regulations such as GDPR or CCPA.
• Learning curve - Google Analytics can be overwhelming for beginners, and it takes time to understand how to use it effectively and interpret the data.
• Limited historical data - By default, Google Analytics only provides data from the date you set it up. If you want to access historical data, you need to set up advanced configurations.
• Customization requires technical skills - Customizing Google Analytics reports and settings may require technical skills or the help of a developer.

Google Search Console - Also free, this tool helps you monitor and improve your website's performance in Google search results. It provides data on search queries, backlinks, crawl errors, and more.

Search Console 

Google Search Console (formerly known as Google Webmaster Tools) is a free web service provided by Google that helps website owners and marketers monitor and maintain their website's presence in Google search results. Some pros and cons of using Google Search Console:

Pros:

• Helps you monitor your website's performance: Google Search Console provides a wealth of data on your website's performance in search results. You can see how your website is performing in terms of clicks, impressions, and average position.
• Helps you identify and fix website errors: Google Search Console can alert you to website errors like broken links, crawl errors, and security issues. You can use this information to make improvements to your website and ensure it is running smoothly.
• Helps you understand how users interact with your website: Google Search Console provides data on user behavior, including what search queries people are using to find your website, which pages are the most popular, and how long people are spending on your site.
• Helps you optimize your content for search engines: Google Search Console provides data on which keywords are driving traffic to your website, allowing you to optimize your content for those keywords.
• Provides insights into your backlink profile: Google Search Console provides data on the websites that are linking to your site, allowing you to identify areas for improvement and opportunities for new link-building strategies.

Cons:

• Limited historical data: Google Search Console only provides data from the past 16 months, so you cannot view long-term trends in website performance.
• Limited data for non-Google search engines: While Google Search Console provides a wealth of data for Google search results, it does not provide data for other search engines like Bing or Yahoo.
• Limited data for mobile search: While Google Search Console provides data on desktop search results, it does not provide data on mobile search results.
• Requires technical knowledge: To fully utilize Google Search Console, you need to have some technical knowledge of website development and SEO. This can be a barrier for beginners.
• Limited control over search results: While Google Search Console provides insights into how your website is performing in search results, you cannot directly control how your website appears in search results.

SEMrush - A comprehensive SEO suite that offers features such as keyword research, site audits, rank tracking, backlink analysis, and more. SEMrush offers a free trial and paid plans.

SEMRUSH SEO TOOL

SEMrush is a popular digital marketing tool that offers a range of features to help businesses improve their online visibility and optimize their marketing strategies. Some pros and cons to consider when evaluating SEMrush:

Pros:

• Keyword research: SEMrush provides powerful keyword research capabilities, allowing you to identify relevant keywords, see how your site is currently ranking for them, and discover new keyword opportunities.
• Competitive analysis: SEMrush allows you to analyze your competitors’ websites and marketing strategies, providing valuable insights into their keyword targeting, backlink profiles, and other key metrics.
• Backlink analysis: SEMrush provides comprehensive backlink analysis tools that help you monitor your own backlinks as well as those of your competitors.
• Site audit: SEMrush’s site audit feature can help you identify technical issues with your website that may be impacting your search engine rankings, such as broken links, duplicate content, and page load times.
• Reporting: SEMrush provides a variety of reporting options, including custom PDF reports, that allow you to share your findings and progress with clients or team members.

Cons:

• Complexity: SEMrush can be overwhelming for new users due to the sheer number of features and data available. It can take some time to become familiar with the platform and learn how to use it effectively.
• Cost: SEMrush can be expensive, particularly for small businesses or individuals who may not need all of its features. There are some free alternatives available, but they may not offer the same level of functionality.
• Data accuracy: Some users have reported issues with data accuracy, particularly when it comes to keyword volume and backlink data. While SEMrush strives to provide the most accurate data possible, it’s always a good idea to double-check the information with other tools or sources.
• Limited social media capabilities: While SEMrush does provide some social media analytics, it may not be as robust as other dedicated social media tools. If social media marketing is a key part of your strategy, you may need to use additional tools in conjunction with SEMrush.
• Limited customizability: While SEMrush offers a range of reporting options, some users have noted that they would like more control over the look and feel of their reports.

Ahrefs - Another all-in-one SEO tool that offers features such as site audits, keyword research, backlink analysis, and more. Ahrefs offers a 7-day trial for $7 and paid plans.

Some of its pros and cons:

AHREFS SEO TOOL

Pros:

• Comprehensive backlink analysis: Ahrefs is known for its extensive backlink analysis. It has one of the largest link indexes in the industry, which allows users to get a deep insight into their own and their competitors' backlink profile.
• Keyword research: Ahrefs has a robust keyword research tool that provides users with data on keyword difficulty, search volume, and related keywords. The tool also provides insights into what keywords competitors are ranking for.
• Site audit: Ahrefs' site audit tool scans websites for technical issues and provides recommendations on how to fix them. This can help improve a website's search engine visibility.
• Content research: Ahrefs' content explorer allows users to find top-performing content in their industry. This can help with creating content ideas and finding opportunities to improve existing content.
• User-friendly interface: Ahrefs has a clean and user-friendly interface, which makes it easy for users to navigate and use the tool.

Cons:

• Expensive: Ahrefs is a premium tool with pricing plans that can be expensive for some businesses, especially small businesses.
• Steep learning curve: Ahrefs offers many features and tools, which can be overwhelming for new users. It takes time to learn how to use the tool effectively.
• Limited keyword tracking: Ahrefs' keyword tracking feature is limited to only the top 10 search results. This means that users cannot track their ranking for keywords that are beyond the top 10.
• Limited social media tracking: Ahrefs' social media tracking feature is limited to Facebook and Twitter. It does not provide data on other social media platforms.
• No custom reports: Ahrefs does not offer the ability to create custom reports, which can be a disadvantage for businesses that need to provide clients with customized reports.

Moz - Moz offers a suite of SEO tools, including keyword research, site audits, rank tracking, and more. They offer a free trial and paid plans. Some pros and cons of using Moz:

Pros:

• Comprehensive SEO toolset: Moz provides a wide range of tools that can help you with everything from keyword research to link building, making it a one-stop-shop for all your SEO needs.
• User-friendly interface: Moz has a user-friendly interface that makes it easy to navigate and use all of its features, even if you're not an SEO expert.
• Accurate data: Moz uses a large data set to provide accurate and up-to-date information on rankings, links, and other metrics that can help you optimize your website.
• Active community: Moz has an active community of SEO experts who are constantly sharing tips and best practices, making it a great resource for learning and networking.

Cons:

• Price: Moz can be expensive, especially if you want access to all of its features. This can be a barrier for small businesses or individuals who are just starting out.
• Limited keyword tracking: Moz limits the number of keywords you can track based on your subscription plan, which can be frustrating if you're trying to track a large number of keywords.
• Steep learning curve: While Moz's interface is user-friendly, some of its features can be complex and take time to learn. This can be a challenge for beginners or those who are not familiar with SEO.
• Limited reporting: Moz's reporting capabilities are limited compared to other SEO tools on the market, which can make it difficult to generate comprehensive reports for clients or stakeholders.

Yoast SEO - A popular plugin for WordPress websites, Yoast SEO helps you optimize your content for search engines. It offers features such as keyword analysis, content analysis, and more.

It provides a range of features to help improve the on-page SEO of your website. Here are some of its pros and cons:

Pros:

• User-friendly interface: Yoast SEO has a user-friendly interface that makes it easy for beginners to optimize their website for search engines.
• Content analysis: The plugin analyzes your content and provides suggestions to improve the SEO of your website.
• Focus keyword optimization: Yoast SEO allows you to set a focus keyword for your content and provides suggestions to optimize it.
• XML sitemap generation: The plugin generates XML sitemaps automatically, making it easier for search engines to crawl your website.
• Social media integration: Yoast SEO integrates with social media platforms, allowing you to easily share your content on social media.
• Breadcrumbs navigation: Yoast SEO provides breadcrumbs navigation, which helps search engines understand the structure of your website.

Cons:

• Limited keyword optimization: Yoast SEO has limited focus keyword optimization features and may not cover all the aspects of SEO.
• Over-reliance on keyword density: The plugin places too much emphasis on keyword density, which may not be the most important factor for SEO.
• Confusing terminology: Some of the terminology used in the plugin can be confusing for beginners, making it difficult for them to optimize their website effectively.
• Bloatware: The plugin can be resource-intensive and may slow down your website.
• Premium features: Some of the more advanced features of Yoast SEO are only available with the premium version of the plugin.

Overall, Yoast SEO is a useful plugin for improving the on-page SEO of your website, but it's important to understand its limitations and use it in conjunction with other SEO best practices.

Screaming Frog - A website crawler that helps you identify technical SEO issues such as broken links, duplicate content, and missing meta descriptions. Screaming Frog has both free version and a paid version. Some of the pros and cons of using Screaming Frog:

Pros:

• Comprehensive website analysis: Screaming Frog crawls your website and provides a detailed analysis of various aspects of your website including URLs, page titles, meta descriptions, headings, images, links, and more.
• Easy to use: Screaming Frog has a simple and intuitive interface, making it easy for users to navigate and understand the data provided.
• Customizable: You can configure Screaming Frog to crawl your website based on your specific needs and requirements.
• Speed and scalability: Screaming Frog can crawl large websites with thousands of pages in a relatively short amount of time.
• Error identification: Screaming Frog identifies technical errors such as broken links, 404 errors, duplicate content, and more, allowing you to fix them and improve your website's performance.
• Data export: You can export the data generated by Screaming Frog into various formats such as Excel, CSV, and Google Sheets.

Cons:

• Cost: The free version of Screaming Frog has a limited crawl capacity of 500 URLs, and the full version requires a license fee which may not be affordable for some users.
• Technical knowledge required: While the interface is user-friendly, understanding the data and making the necessary changes requires some technical knowledge and experience.
• Resource-intensive: Crawling large websites can consume a significant amount of resources on your computer, making it slower and less responsive.
• No real-time monitoring: Screaming Frog is a crawling and analysis tool and does not provide real-time monitoring of your website's performance.
• Limited integration: Screaming Frog has limited integration with third-party tools and platforms, which may be a limitation for some users.

Google Keyword Planner - Google Keyword Planner is a popular tool used by many digital marketers to conduct keyword research for their search engine optimization (SEO) and search engine marketing (SEM) campaigns. Like any tool, it has its pros and cons:

Pros:

• Provides keyword suggestions: Google Keyword Planner provides you with a range of keyword suggestions based on the topic or industry you enter, which can help you discover new keyword opportunities and expand your keyword list.
• Estimates search volume: The tool provides estimates for the average monthly search volume for each keyword, which can help you prioritize the most important keywords to target.
• Provides competition data: The tool also provides competition data, which can help you determine how difficult it is to rank for a particular keyword.
• Integrates with Google Ads: If you're running Google Ads campaigns, Keyword Planner can be useful in finding and selecting relevant keywords for your ad groups.

Cons:

• Requires a Google Ads account: To use Google Keyword Planner, you need to create and link your Google Ads account, which may not be ideal if you're not planning on running ads.
• Limited access to data: Google has limited the amount of data that users can access through Keyword Planner, making it difficult to get a complete picture of keyword search volume and competition.
• Results can be broad: The tool often provides broad keyword ideas, which may not be relevant to your specific business or campaign goals.
• Can be time-consuming: Keyword research can be a time-consuming process, and Google Keyword Planner is no exception. You need to spend time researching and analyzing the data to identify the best keywords for your campaign.

Overall, Google Keyword Planner can be a valuable tool for keyword research, but it's important to use it in conjunction with other keyword research tools and techniques to get a more complete picture of the keywords you should be targeting.

SpyFu - A tool that helps you spy on your competitors' SEO strategies. It provides data on their keywords, backlinks, and more. SpyFu offers a free trial and paid plans. SpyFu is a popular competitive intelligence tool used by digital marketers to gain insights into their competitors' online advertising strategies. Some of the pros and cons of SpyFu:

Pros:

• Keyword Research: SpyFu provides in-depth keyword research that can help you identify profitable keywords for your campaigns. You can also use it to find new keywords and check their search volume and ranking difficulty.
• PPC Analysis: SpyFu can analyze your competitors' PPC campaigns and show you their ad copy, keywords, and ad spend. This can help you create a more effective PPC campaign and optimize your spending.
• SEO Analysis: SpyFu can provide valuable insights into your competitors' SEO strategies. It can show you their top organic search keywords, backlinks, and ranking history. This can help you identify gaps in your own strategy and improve your SEO performance.
• Historical Data: SpyFu has a massive database of historical data, allowing you to see how your competitors' strategies have evolved over time. This can help you anticipate changes in the market and adjust your own strategy accordingly.
• Customizable Reports: SpyFu allows you to create customized reports with the data that's most relevant to you. This can save you time and help you focus on the metrics that matter most to your business.

Cons:

• Limited Data for Small Businesses: SpyFu's data is primarily based on larger companies and may not be as comprehensive for small businesses. This can limit the usefulness of the tool for smaller businesses that are competing in niche markets.
• Limited Social Media Data: SpyFu's social media data is limited to Facebook and may not be as helpful for businesses that focus on other social media platforms.
• Limited International Data: SpyFu's data is primarily focused on the US market, which may limit its usefulness for businesses operating in other countries.
• Steep Learning Curve: SpyFu can be complex and overwhelming for beginners, and it may take some time to learn how to use it effectively.
• Price: SpyFu's pricing can be expensive for some businesses, especially those on a tight budget. The more advanced features come at a higher cost, which can limit accessibility for some users.

Ubersuggest - A keyword research tool that provides data on search volume, keyword difficulty, and more. Ubersuggest offers a free version and a paid version. Ubersuggest is a popular SEO tool that can help businesses and marketers analyze and optimize their websites for better search engine rankings. Here are some of the pros and cons of using Ubersuggest:

Pros:

• Comprehensive keyword research: Ubersuggest provides a comprehensive analysis of keywords, including search volume, competition, and related keywords. This information can help businesses identify the best keywords to target and optimize their content for.
• Domain and backlink analysis: Ubersuggest also provides domain and backlink analysis, which can help businesses identify their competitors and track their own progress over time.
• Content optimization: Ubersuggest can help businesses optimize their content for better search engine rankings by providing suggestions for improving title tags, meta descriptions, and other on-page elements.
• User-friendly interface: Ubersuggest has a user-friendly interface that is easy to navigate, making it accessible to businesses of all sizes.
• Cost-effective: Ubersuggest offers a variety of pricing plans, including a free plan, which makes it accessible to businesses with limited budgets.

Cons:

• Limited data for the free plan: While the free plan provides access to some of Ubersuggest's features, it has limited data compared to the paid plans.
• Limited historical data: Ubersuggest only provides historical data for the past 12 months, which may not be sufficient for businesses that require more historical data.
• Limited functionality for non-English languages: Ubersuggest's functionality is limited for non-English languages, which may be a drawback for businesses operating in non-English speaking countries.
• Limited accuracy for some metrics: Some users have reported inaccuracies with certain metrics provided by Ubersuggest, such as search volume and keyword difficulty.
• Limited support: Ubersuggest's support is limited to email, which may not be sufficient for businesses that require more immediate assistance.

These tools can help beginners improve their website's SEO by providing insights, identifying issues, and offering guidance on how to optimize content for search engines.